Factors Affecting Customer Loyalty on Banking Service

Factors Affecting Customer Loyalty on Banking Service: A case of Hong Kong Shanghai Bank Commercial in Ho Chi Minh City, Vietnam †¢ Dec 22, 2011 †¢ 0 †¢ 263 [pic] [pic][pic]FACTORS AFFECTING CUSTOMER LOYALTY ON BANKING SERVICE: A CASE OF HONG KONG SHANGHAI BANK COMMERCIAL IN HO MINH CHI CITY, VIETNAM Related Articles Luxury Travel Vietnam's Tour Featured in Indonesia Travel Magazine Corporate globalization and human rights abuses in the sweatshops of pakistan, indonesia and vietnam M1 Carbine Communications In Iran Bui Thanh PhongGraduate School of Business, Assumption University ABTRACT This study examines the relationship between selected factors (brand image, friendship, perceived service satisfaction, perceived core service quality, social regard and social comfort) and customer loyalty of HSBC in Ho Chi Minh City Vietnam. The researcher surveyed on 400 respondents who had experience to use HSBC banking services. The sampling procedure used judgment sampling and co nvenience sampling. The researcher used the Pearson Correlation analysis tool on this research.Descriptive statistic was used to provide the mean and percentage of demographic characteristic and other variables of study. Result indicated that brand image, friendship and perceived service satisfaction does play a mediating role in the effect of customer loyalty in banking service. The effects of a number of demographic indicators on customer loyalty are also reported. INTRODUCTION Loyalty factor is considered as key value of marketing strategy in the banking service and others (Kotler, 2004). It also helps bank to gain the profit and reduce marketing cost.In previous times, many banking services are aware of understand brand image, service quality and customer satisfaction which are accepted as a key determinant of customer loyalty (Payne, 1993). The customers are hard to attract and difficult to retain because it is not relatively easy for customers to switch their traditional servi ce providers (Philip, 2002). Loyalty factors are an organization's most reliable success indicator (Zeithaml and Bitner, 1996). Also, this increased customer loyalty can help lower marketing costs, solicit more customers, and effectively operate trading leverages (Aaker, 1997).Additionally, the loyalty customers become an advocate concept for the service can be defined: providing positive word-of-mouth, recommendation the service to other, encouraging others to use service and defending the service provider and generate higher corporate profits (Reichheld et al. 2000). As the market becomes more competitive advantage, many companies recognized the importance of retaining current customers and have some initiated variety of activities to improve customer loyalty (Rosalind and Audrey, 2007).Faced with this situation, some service providers have considered to the quality standards in their business such as ISO 9001. Actually, the service providers can get the big profit from those stan dards and loyalty customers. Any service industries are banking, restaurant, hotel, beauty†¦ the service encounter satisfaction is really considered as a core value to affect and maintain the loyalty customers. 1. To study of the significant relationship between friendship and customer loyalty. 2. To test the relationship between brand image and customer loyalty. 3.To find out the significant relationship between service encounter satisfaction and customer loyalty. 4. To establish an understanding of the significant relationship between perceived core service and service counter satisfaction. 5. To analyze the significant relationship between social regard and perceived core service. 6. To determine the significant relationship between social comfort and perceived core service. RESEARCH OBJECTIVE The purpose of this study is to develop and implement a method for banking service to identify attributes that will increase customer loyalty.The researcher will determine dependent/ i ndependent variables whether or there are relationship between the factors below. The researcher would try to explain why customers have loyalty with HSBC bank. This is six objectives the researcher would try to study the relationship between the factors effect to customer loyalty. LITERATURE REVIEW Customer Loyalty Customer Loyalty is a customer who will repurchase from the same service provider whenever possible, and who continue to recommend or maintains a positive attitude towards the service provider.The loyal customers are less likely to switch because of price and they make more purchases than similar non-loyal customers (Reichheld and Sasser, 1990). Loyalty customers will also help to promote and share knowledge with their friends about the service provider. They will provide strong word-of-mouth, create business referrals, provide references and serve on advisory boards. The loyal customers are served as a â€Å"fantastic marketing force† by providing recommendations and spreading positive word-of-mouth, those partnership-like activities are the most available advertising that the company can get (Raman, 1999).Loyal customers increase sale volume by purchasing a wider variety of the products and by making more frequent purchases. The loyal customers had more purchasing services than non-loyal customers (Bowen and Shoemaker, 1998). And other researchers have theorized that service encounter satisfaction, customer loyalty and profitability are related (Zeithaml et al. 1996). Service Encounter Satisfaction Traditional way described the service encounter satisfaction as the interaction occurs between customer-contact employees and the customers and it has been frequently discussed in the marketing literature (Bitner et al. 1990). Also, the service encounter is â€Å"the dyadic interaction between a customer and service provider† (Surprenant  Ã‚   and Solomon, 1987). It has also been modeled to impact long-term customer relationships as wel l as overall satisfaction. Service Encounter Satisfaction is distinguished from overall satisfaction and it has been defined as dis/satisfaction with a service encounter (Bitner and Hbbert, 1994). Additionally, customer relationships are built and destroyed which based on service encounter in a time and any service providers can be critical to the service outcome (Stern et al. 998). It is the degree of overall pleasure or contentment felt by the customers, the results from ability of the service fulfilled the customer's desires, expectations and customer's needs in relation to the service (Philip, 2002). Service performance takes place in what has been termed the service encounter; the time frame during which consumers directly interact with service providers (Czepiel et al. 1985). All element of an encounter activities such as: the facility, waiting times, and service personnel are considered service encounter Brand ImageVarious definitions of a brand appeared in the marketing lite rature. The brand as â€Å"a name, term, sign, symbol or design or combination of them, which is intended to identify the goods of one seller or group of sellers and to differentiate them from those of competitors† (Kotler, 2004). The new business start, the marketer designs business card, company website, name, logo†¦ to send a clear message of company to their stakeholders and customers that is a merger and equal. According to Lafley (2009) interpreted that â€Å"We continue to invest in our core strengths.Firstly, we don't skimp on understanding the customer. Second is innovation. Thirdly is Brand Image†¦ We're delivering more messages to our customers. † In order to be successful, images and symbols must relate to, and indeed, exploit, the needs, values and life-styles of consumers in such a way that the meanings involved give added values, and differentiate from this brand to other brands (Broadbent and Cooper, 1987). From this statement, the researcher can recognize the important of brand image and brand identity to affect with service providers and organizations.The customer loyalty is often viewed as resulting from brand knowledge, followed brand image that PR also raise consumer loyalty trough the above strategies (Keller, 1999). In addition, the self-congruence theory states that the ways consumers evaluate products to match with their self-image (Belk, 1988 and Sirgy, 1982). Higher congruence between self-image and product image would influence consumer attitudes or behavior regarding brand preference, brand attitude, product purchase decisions, customer satisfaction, and repurchase intention (Graeff, 1996 and Sirgy, 1985).Friendship The customer's perceptions of social closeness are service employee as evidence of the degree of familiarity, self- disclosure and rapport (Gremler, 1995). Loyalty can be increased throughout personal friendship (Kokko and Moilanen, 1997). Two relational outcomes are considered to associate with friendship to be comfort and respect (Argyle, 1992). At currently, friends can be distinguished such as: online friends, offline friends, old high school friends, workmates, organization, family and people met at parties.The modern conceptualization of friendship – as essentially personal, private, voluntary, un-specialized, informal, and non-contractual – echoes our culture's â€Å"great emphasis on relationships in the intimate sphere, especially love relationships† (Taylor, 1991). There is a relationship between friendship and organization. The most important for this foundation is acknowledged utility as the basis for one type of friendship, fundamental in some respects, but the traditional way has the most limited or underdevelopedReceived Core Service Quality Perceived core service quality is quality products or services which are provided by the company. it offers to exceed the customer expectations. In recent study, service quality is considered from the view point of the customer who is estimated of the service â€Å"external customer† and the efforts have focused on identifying of â€Å"external service encounter† factors, the customers will consider in evaluating the quality of service providers. Customer satisfaction is also important element of marketing strategies.Zeithaml (1998) defined that the perceived service quality is measured by customer awareness and the consumers assess of the overall excellent products or services. Zahorik and Rust (1992) found that the modeling of perceived quality directly influences to customer loyalty and provides more diagnostic abilities. Furthermore, the perceived service quality is the best model to impact customer retention and behavior intentions (Hennig and Klee, 1997). The subject of service quality has been studied and debated over the past two decades.The importance of management's ability is understand how service quality and appropriately measurement, the subsequent ac tions make improvements and increase value to customer expectations (Asubonteng et al. 1996). Looking through a financial perspective, the success of activities carried out by sports organizations is closely associated with the quality of services offered to customers  Ã‚   and  Ã‚   making sure customers get highest level of satisfaction from such services (Kotler, 2004).In terms of effective management it is the great importance to understand what the customer thinks about service quality offered by the organization (Rust and Oliver, 2000). Social Regard Social regard defined as making the customers feel important and took an interesting and respecting to the customer (Barnes, 1997). Additionally, some empirical evidence indicated that actions closely related to social regard which increases the relationship strength (Barnes, 1997).When the customers perceived that the employees take care of them, or respect them the relationship strength increases. The social constructivist t herapeutic orientations focus on the way in which people and society created (rather than discover) constructions of reality (Roberts et al. 2003). Previous study has been especially focused on analyzing the effects of customer-oriented behaviors, the social aspects of the interaction between the service provider and the customers have been somewhat neglected (Kelley and Hoffman, 1997).Social regard has been defined as the â€Å"genuine respect, deference, and interest shown to the customer by the service provider, such that the customer feels valued or important in the social interaction† (Butcher et al. , 2001). Social regard is considered to special elements for services and industry because they have high level of customer contact, and this concept will remains relatively untapped by researcher. Social Comfort Social comfort is defined as the customer's feeling of anxiety or relaxation arising from the social interaction with an individual service employee.The customers f eel much comfortable to be one example of a satisfactory service experience (Argyle, 1992). If the salesperson clicked with the customer at the initial contact, then this was the prompt to consider establishing a relationship (Beatty et al, 1996). Customer rapport was found to be associated with overall satisfaction, repurchase intentions and word-of-mouth (Gwinner, 1998). It is thus expected that the conceptualization of social comfort may have either a direct or indirect path to loyalty. Figure 1: Conceptual framework Friendship Service Encounter Satisfaction Perceived Core Service   QualitySocial Regard Customer Loyalty Brand Image Social comfort H1 H2 H5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H3 H4 H6 From this conceptual framework, there are 6 independen t variables, which are friendship, brand image, service encounter satisfaction, perceived core service quality, social regard and social comfort. The dependent variable is customer loyalty. The researcher finds out that 6 independent variables effect on dependent variable (customer loyalty). Overall, the relationship between dependent and 6 independent variables are developed to adapt the objective of this study.Therefore this study hypothesized six statements in investigating their relationship as follows: H1: There is significant relationship between Friendship and Customer Loyalty. H2: There is significant relationship between Brand Image and Customer Loyalty. H3: There is significant relationship between Service Encounter Satisfaction and Customer Loyalty. H4: There is significant relationship between Perceived Core Service Quality and Service Encounter Satisfaction. H5: There is significant relationship between Social Regard and Perceived Core Service Quality.H6: There is signi ficant relationship between Social Comfort and Perceived Core Service Quality. METHODOLOGY The proposed descriptive research was applied to this study as its aim is to describe be the characteristics of a population or phenomenon (Zikmund, 2003). It also seeks to determine the answer to who, what, when, where, and how questions. Secondary data is taken from any source such as: business journal, internet, marketing book, newspaper†¦Primary data was collected by distributing questionnaires to customers of the electrical company who were selected by convenience sampling.Data Collection The target group of this study is both female and male customers who lived and had an experienced service of the HSBC in Ho Chi Minh City, Vietnam. The researcher will collect the data from all 8 branches of HSBC on 5 districts: District 1, District 7, District 11, Phu Nhuan District and Tan Binh District. The customers of HSBC who will be chosen for the study are willing to cooperate by responding to the questionnaire for this study. The sample size was 400 respondents. Five-point Likert scales were applied for the dependent and independent variables part.In the first part is screening question, two questions are asked to choose correct respondents. The second part was dependent variable to measure perception of customer loyalty of HSBC in Ho Chi Minh City, Vietnam. The third part, brand image, friendship, service encounter satisfaction, received core service quality, social comfort and social regard were designed for measuring. The final part is demographic factors question such as: age, gender, education level and nationality. FINDINGS The table indicates majority of all respondents were male with 63%, nationality is Vietnamese (95. %) and most of respondent has age from 18-30 years old. For the income monthly is about 5,000,000vnd – 10,000,000vnd to be about 28. 3%. And education level highest percentage is under-graduate degree with 50. 9%. The first hypothesis, wh ich predict that friendship would be low positive correlation relationship to customer loyalty, was supported (r = . 322, p< . 001). Support was found for the second hypothesis, which predicted that there was a low positive correlation relationship between brand image and customer loyalty (r = 260, p< . 001). The third hypothesis predicted that he service encounter satisfaction would be low positive correlation relationship to customer loyalty (r = . 319, p< . 001). In addition, the fourth hypothesis, there would be low positive correlation relationship between received core service quality and service encounter satisfaction (r = . 350, p < . 001). Moreover, the fifth hypothesis predicted that, there would be low positive correlation relationship between social regard and received core service quality (r = 0. 207, p< . 001). Finally, a low positive correlation relationship was found between social comfort and received core service quality (r = 157, p< . 01). In con clusion, all the hypothesis of this study was supported which found the low positive correlation relationship between variable. [pic][pic]DISCUSSION The result of hypothesis one showed that the friendship has positive significant effects on customer loyalty, as the null hypothesis was rejected. Based on this finding, it indicated that a friendship effected customer loyalty toward HSBC in Ho Chi Minh City. The result of the hypothesis was supported that the personal friendship between customer and individual service employee has been modelled to influence customer loyalty (Bove and Johnson, 2000).Also, the loyalty can be increased through personal friendship (Price and Arnould, 1999). The client employee friendship was positive correlation with customer loyalty (Kokko and Moilanen, 1997). From the result of this hypothesis testing, the researcher also found positive significant relationship between friendship and customer loyalty. This result leads to prove that higher loyalty increa se or create friendship between HSBC and its customers. The result of hypothesis two showed that the brand image has significant effects on customer loyalty, as the null hypothesis was rejected.Based on this finding, it is proven that the brand image effected customer loyalty toward HSBC in Ho Chi Minh City. According to Keller's (1993) study, the researcher found similar result in his study. He found that the customer loyalty is often viewed as resulting from brand knowledge. In this study, the researcher found that there is positive significant relationship between brand image and customer loyalty. Customer Loyalty can be increased by brand image and brand image can promote the services or products of banking which may lead to believe or create trust toward HSBC.Based on the result of hypothesis three, the â€Å"service encounter satisfaction† has significant effects on customer loyalty, as the null hypothesis was rejected. According to this finding, it can be interpreted t hat the service encounter satisfaction effected customer loyalty toward HSBC in Ho Chi Minh City. Therefore, service encounter satisfaction is a key measuring factor for customer loyalty which may be a useful measuring method to predict customer concept of products and services in every industry.It was also supported by Brown's (1996) who concluded that the service encounter satisfaction has also been modelled to impact long-term customer relationship, as well as overall satisfaction. Jason (2005) also found the relationship between customer satisfaction and loyalty. Meanwhile, the result of hypothesis testing for hypothesis three also showed that the correlation between those two variables is positive. The perceived quality is very important to customer satisfaction. In this study, the research also indicated that perceived quality directly impacts on customer loyalty (Phillip, 2002).Satisfaction of the customer leads to the customer to re-use the bank service in the future. Conseq uently, after repeated use of more than 3 times, the loyalty of customer is well established in customers mind. On banking service or other service, satisfaction is considered as the main litmus test to improve customer loyalty. The result of hypothesis four showed the â€Å"perceived core service quality† has significant effect on service encounter satisfaction, as the null hypothesis was rejected. Based on this finding, it is clear that the â€Å"perceived core service quality† effected service encounter satisfaction toward HSBC in Ho Chi Minh City.This research empirically examined the role between perceived core service quality and service encounter satisfaction. This study tested the relationship between perceived core service quality and service encounter satisfaction as a concept and found the relationship, as well as data from a sample survey of 400 banking retail customers in their evaluation of their banking experiences to address this issue. Additionally, th e perceived service quality and customer orientation are directly influenced to service satisfaction, the service encounter satisfaction (Cronin and Brady, 2000).Based on the result of hypothesis five, the â€Å"social regard† has significant effects on perceived core service quality, since the null hypothesis was rejected. Consequently, it indicated that the social regard effects perceived core service quality toward HSBC in Ho Chi Minh City, which was similar to the research result of Butcher et al. (2001). He indicated the importance of social regard effects in the service encounter in making the customers feels valued or important in the social interaction.According to the result of hypothesis six, the â€Å"social comfort† has significant effects on perceived core service quality, because the null hypothesis was rejected. Based on this finding, it has been proved that the social comfort effects perceived core service quality toward HSBC in Ho Chi Minh City. The sp ecific relationship between friendship, social regard, social comfort, value for money, service encounter satisfaction perceived core service quality and customer loyalty were established in banking service (Butcher et al. 2001).The social comfort can lead the service quality in long-term process, the social comfort directly influences the perceived core service quality and ensure customer satisfaction (Pavlou, 2003). CONCLUSIONS Based on the research objective, the researcher studied the factors that may affect customer loyalty in case of HSBC in Ho Chi Minh City, Vietnam. It showed that there are low positive correlation relationship between dependent variables (customer loyalty) and independent variables of: brand image, friendship, service encounter satisfaction, perceived core service quality, social regard, social comfort.Data were collected from a total of 400 respondents who have had experience of using HSBC service. From the result of demographic factors on gender, age, edu cation level, income, the researcher discovered that the majority of HSBC customers are male, Vietnamese, aged between 18 and 30 years old, with under-graduate education level, who have monthly income between 5,000,000vnd-10,000,000vnd. For hypothesis testing, the data were analyzed by using SPSS (statistical package of social science) to test six hypothesis.The researcher used Pearson Correlation analysis to investigate the relationship between independent variables and dependent variable. The results of the hypothesis testing showed that null hypotheses one, two, three, four, five and six were rejected signaling that there were a positive significant relationship between dependent variable and independent variables. Table 1: Demographic Profile of Respondents _____________________________________________________________________________ N  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Percentages (%)Gender:               à ‚                                    Male                                                254  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  63. 5 Female  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  146  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   36. 5 Age:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  18 or less                              13  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. 3 18-30  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   225  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   56. 3 31-40  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   153  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   38. 3 41-60  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2. 3 Income in vnd: ,000,000 or less                         54  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   13. 5 5,000,000 – 10,000,000                114  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28. 5 10,000,000 – 15,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   63  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   15. 8 15,000,000 – 20,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   56  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   14. 0 More than 20,000,000  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   113  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   28. 2 Education Level: High school graduate or less       98  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   24. 5 Undergraduate Degree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   205  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   51. 2 Graduate degree  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   83  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   20. Doctor's Degree                                     14  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3. 5 RECOMMENDATIONS In contrast to the loyalty that the customers do not complain when satisfied with the products and services compared to their wishes, customer loyalty is seen as an asset of the banking business that the marketer needs to create satisfied customers to enhance customer loyalty in their businesses. The HSBC management teams must understand that in order to achieve success and generate growth in business, they have to invest and trade based on need s and wants of customer as the main goal.Research on customer loyalty could be great of help to the bank to reach and resolve their marketing issue. Thereby, HSBC could have concrete results of the evaluation by customers comment on their product or service so that they could supply and serve to people in Ho Chi Minh City. 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About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email: [email  protected] com or [email  protected] com. [pic]About the Author †¢ More Sharing ServicesShare †¢ Subscribe to RSS †¢ Contact Author [pic] Bui Thanh Phong About the Author: Bui Thanh Phong obtained his MBA from the Graduate School of Business, Assumption University. Email:  [email  protected] com  or [email  protected] com.

Norm Violation Essay

Brenda Mora 4 October 2011 SOC 101-3003 Norm Violation Exercise The norm violation exercise that I decided to experiment with was invasion of space. My plan was to go up to random people in small groups of three or four and ask one of them for help, thank them, hug them, and walk away; my friend thought it sounded like fun so he volunteered to perform the encounters. If somebody I didn’t know came up and hugged me for no apparent reason I would most likely think they were either weird or drunk. For this reason I decided to do this particular experiment.Most of the people my friend hugged did not react in the way I predicted. I decided to carry out the experiment at the Wal-Mart on Charleston and Decatur since it’s close to where we both live and it is never scarce in people. We enacted the experiment in different sections of the store since there were more dense amounts of people in certain areas. The areas where we performed the experiment were in the electronics depar tment, the home decorations department, the food section, and the cash register section.The electronics department had plenty of people, males in particular, I was especially eager to see the feedback of the men in this section since my friend is a guy. The home decorations department had plenty of females; the food and cash register sections had a mixture of both genders. The first person we approached was a male Wal-Mart sales associate arranging phone displays in the electronics department. We both went up to him and my friend asked him where the exercising equipment was located, he responded and pointed us in the direction, as I walked my friend thanked him and gave him a big bear hug.The sales associate let my friend hug him, patted his back, laughed, and starred at us in an awkward manner as we left. He didn’t have much reaction to my friend hugging him. It didn’t seem to have bothered him, as soon as we left he simply returned to his work. The second encounter i nvolved a man with his wife and son and what seemed to be one of their friends or relative which also occurred in the electronics department. My friend went up to them as I stood behind a magazine rack and he asked the woman’s husband if he could point him in the direction of the clothing department.The man gave my friend directions and just as he was returning to the conversation between his friend and wife, my friend quickly put his arms around the slightly large man and embraced him for about three seconds before he let go, thanked him, and walked away. As my friend walked away I noticed the man simply and quickly returned to his conversation as if nothing had happened. His wife and friend starred at my friend as he walked away and laughed as if they still couldn’t believe what had just happened.The third and fourth group of people that we encountered took place in the home decorations section of the store. Both groups were all women; one group consisted of two wome n and the other group of three young women. The first group of two women seemed to have been a mother and a middle aged daughter, my friend approached the women and asked for their opinion on an item, the daughter answered him but before she could go back to her business he hugged her, I noticed a frightened expression on her face and my friend told me he noticed she held on to her mother’s arm as he hugged her.The second group of women were also asked for their opinion on a Halloween decoration, the girl told my friend what she thought and before she could get back to her business he hugged her. One of the two girls with her asked her if she knew him and the other girl laughed and starred at my friend, the girl herself couldnt believed it and she even blushed a bit.The fifth and sixth encounter took place in the food and cash register section with a distinct group of people; the first was a family of three consisting of a husband, wife and child and the second of two female Wal-Mart sales associates surrounded by people in line waiting to pay for their groceries. The family of three were choosing their food when my friend approached the husband and asked him if he could reach something from the top shelf for him since he was exceedingly tall, the man gladly agreed and my friend thanked him and quickly hugged him.The wife laughed while the child took no notice and as my friend walked away the man stopped him and said â€Å"Your welcome, man†, this was the first time anybody had responded to his action. The second group of females at the cash register were helping customers when my friend approached them and asked for help, one of them gave him directions and began about her business when he hugged her, she laughed and went back to what she was doing.However, her co-worker did not approve and gave my friend a cold stare as he walked away, the people waiting in line laughed for three seconds, gave a few stares, and went back to their business. The last group of people were two males, an older and younger brother who were testing out video games in the electronics section. My friend walked up, stood next to them and asked for their opinion on a video game, the older boy answered my friend and as soon as he finished my friend hugged him and quickly walked away.As he walked away I observed the younger boys face which expressed how much he couldn’t believe it, the older boy didn’t laugh at first but then he came around, shook his head, laughed and walked away. My friend said that as he hugged the boy he went stiff and said â€Å"whoa†, as if he tried to tell him to back off, but no words could come out. This boys reaction was my favorite because the expression on his face said let me go but at the same time he seemed scared as if my friend would hurt him if he said anything.This experiment was interesting because of all of the different reactions that I saw. I did not expect for most of the reactions to resul t in the same way. I hoped for somebody to speak up and ask what my friend’s problem was but nobody seemed to care much. The only reactions that truly caught my attention were the three females where one of them blushed and the group with the older and younger brother where the older brother tried to speak up but couldn’t. Besides a few cold stares, there were no severe consequences.

Education - Project Report Essay Example | Topics and Well Written Essays - 2000 words

Education - Project Report - Essay Example The project was a national youth meeting characterised by a series of discussion groups involving young people, policy makers and stakeholder representatives. The activities focused on young people discussing youth mentoring issues and presenting their views on key issues and themes within youth mentoring. The participants included: fifty young people around from the United Kingdom, youth practitioners and experts in the youth issues and policy makers. The mentoring academy acted as the lead partner in planning and facilitating events. Table of Contents Project Report 1 Executive Summary 1 Table of Contents 2 Project Report 3 Participants 3 Context and Origin of the Project 3 Aims and Objectives 4 Methodology 4 Contribution to Non-Formal Learning 5 Involvement 6 Activities-Youth in Action Programme 6 Budget 9 Discussion 14 Responses 14 Achievement of Aims and Objectives 15 Impacts of the Project 16 Intercultural Dimension 16 European Dimension 17 Current Issues with Mentoring 17 Ment oring as a Government Policy 17 Benefit to the Mentees 18 Recommendations 19 Conclusion 19 References 20 Project Report Mentoring is defined as a direct non-judgmental relationship whereby an individual dedicates time to support another person. Youth mentoring is a concept of youth work that is increasingly being incorporated in various youth sectors such as schools, community youth settings and private sectors. The youth mentoring development project provides young people with opportunities to play an active role in improving the efficiency of mentoring programs. The project was a national youth meeting characteriaed by a series of discussion groups involving young people, policy makers and stakeholder representatives. The activities focused on young people to discussing youth mentoring issues and presenting their views on key issues and themes within youth mentoring. Participants The participants included: fifty young people around from the United Kingdom who comprised of 25 males and 25 females; youth practitioners and experts in the youth field i.e. Clapham Park Project, Northumberland Park Community Project, Lambeth Youth Council and Robert Levy Foundation; and policy makers such as Mentoring Academy, Great London Authority (GLA), Mayor’s Children and Young People’s Unit, The Learning Trust, and members of parliament Chuka Ummuna, David Lammy and Diane Abbott. The mentoring academy acted as the lead partner in planning and facilitating events. Context and Origin of the Project The project has originated from collaboration among different practitioners. It was developed by the mentoring academy with the purpose of engaging and supporting youths from the deprived areas of London. Mentoring has established itself as efficient tools in helping young people faced with the dangers of deprivation, enabling them lead a prosperous life. The project has also been populariaed by the fact that most emerging mentoring programs are being led by youth grou ps and increasingly seeking the services of peer mentors. Additionally, minimal research has been conducted on the needs of the mentees and mentors, and standards for mentoring modules yet many practitioners are demanding for this form of standardiaation. This provided the concept within which the project was developed. Aims and Objectives The principle aim of the research was to ensure that the opinions of the youths were incorporated in development of youth mentorship policies. The objectives

Types of Marketing Strategies and Elements of a Successful Marketing Term Paper

Types of Marketing Strategies and Elements of a Successful Marketing Strategy - Term Paper Example One should remember that marketing is not like mathematics, in which there are set formulae to derive results. However, goals are met on the basis of past experiences, and some trial and error. Marketing strategies are based on the principles of psychology and sociology and believes in one core value that customers come first; therefore, one needs to satisfy their needs. TYPES OF MARKETING STRATEGIES Marketing strategies are divided on the basis of the status of the organization in the market, its stage in the life cycle and also on the basis of different levels in the company. Strategies based on Market Dominance Market Leader Strategies Market leader focuses on expanding total market, defending market share or expanding market share. Total market can be expanded either by attracting new users, creating more usage or new usage. Market share can be defended through â€Å"position defense, flanking defense, pre-emptive defense, counter-offensive defence, mobile defence, market broade ning, and market diversification and contraction defense† (Smith, n.d). Market Challenger Strategies A challenger can attack the leader by making â€Å"a frontal, flank, encirclement, and bypass or guerrilla attack† (Smith, n.d). Other strategies available to a market challenges include â€Å"offering price discounts, offering goods at low cost, introducing prestige goods, doing product proliferation, bringing innovation in the product, improving services, bringing innovation in the distribution, reducing manufacturing cost or doing intensive advertising† (Ranchhod, Tinson, & Gauzente, Marketing Strategies, 2004, p. 182). Market Follower Strategies Market follower can either become a counterfeiter, cloner, Imitator, or adapter. Market Niche Strategies Market niche follows â€Å"market differentiation strategy† (McDonald, 1995, p. 50). Porter’s Generic Strategies Porter generalised marketing strategies in three broad types that companies can choose f rom in order to get a competitive advantage. These are â€Å"market segmentation, market differentiation and cost leadership† (Bradley, 2005, p. 152).  

Postsecret Essay Example | Topics and Well Written Essays - 1250 words

Postsecret - Essay Example ?t want to go to college; I want to grow shit.’ These pictures are linked to the theme of self esteem which they depict in each of these individuals. Self esteem can be described as how one feels about themselves. Possessing little Regard for one can affect ones general life and even how they view the world (Mc Kay 53). Low self esteem can lead to depression and as a result fall short of their potential (Clarke 60). The belief people have about themselves often appeared to be statements of facts though they are actually only opinions (Schiraldi, 2007). Decision making also depends majorly on how much we value our self since it affects our thinking also becomes biased. Childhood and adolescent stages are always the most affected stages in individual’s life (Clarke 55). The rules of living enable one to function in the world as long as you go by them (Clarke 68). For instance, if you believe you are stupid, your rule of living will automatically be, better not† try†. Since failure is the only possible outcome and the other peers will make you a laughing stock. Therefore, because people live in a diversified society with lots of people, new things and challenges to meet, everyone has to set their own standards. Once this is done, one is able to measure their potential and strive to achieve the goals that bring self-fulfillment to them. The feeling of accomplishing one’s goals can make one to have self-esteem. Otherwise, one would be despaired. In the second picture, the adolescent had bump in right in the face, at a point that he had no way of stopping anyone from noticing it. Since not everyone gets to have this, it tended to draw unnecessary attention towards him giving him a feeling of discomfort. Consequently, his self esteem went down thus ruining his 7th and even 8th grade, creating long time of loneliness and mind destabilization (Fennell 91). The swelling made criticize himself, due to fear of judgment he might have avoided activities that involve

Compare Democrats to Republicans Term Paper Example | Topics and Well Written Essays - 250 words

Compare Democrats to Republicans - Term Paper Example This question requires one to indicate the main similarities along with some of the key differences. The following are among the differences existing between the two parties. Unlike the democrats, the republicans encourage individuals in the society to work extremely hard in catering for themselves, their families, as well as the elderly and the disabled (Dempsey, 2009). The democrats conversely believe that the government ought to be answerable for the wellbeing of all its citizens. Moreover, the republicans champion the usage of the free enterprise, which they believe to possess a momentous economic gain. Alternatively, the democrats hold to the idea that conducting business is a strenuous undertaking thus permitting the government intervention (Dempsey, 2009). The republicans dedicate much of their effort in sinking the government spending through tax reduction. On the contrary, the democrats encourage taxation as they regard it a necessary tool in meeting their citizen’s needs. Despite the many differences, the two systems hold some similar notions such as illegalizing of abortion. Additionally, both practice the liberal governance although they possess an element of conservatism (Dempsey, 2009). They also champion for honesty in their leadership, and aim at enhancing peace. It deems necessary to focus on both the similarities, as well as differences. This is because of its significance making the interested entities understand how the two systems operate. After reading the essay, readers should clearly understand both the democrats, as well as the republicans. The different parallel points of contrast and comparison that the essay will address include each of the party’s ideology on taxation, education, national defense, and immigration. The topic chosen stands the chance of being the most suitable, and workable topic since it is of international interest. It is evident

We Would All Eventually Develop Cancer If We Lived Long Enough Essay

We Would All Eventually Develop Cancer If We Lived Long Enough - Essay Example The other causes are genetic predisposition inherited from families and medical factors such as certain viruses linked to cancer including human papillomavirus, which causes cervical cancer, hepatitis B and C and which cause liver cancer (7). Based on what cancer is and its causative agents, this paper tackles the questions of whether or not everybody will eventually get cancer at some point in their lives. With supportive evidence from scientific cancer studies, this paper takes a stance not everyone eventually gets cancer, including those who live long lives. Incidence rates for all types of cancers have increased for all age groups in Great Britain since the mid-1970s. However, the largest increase has been in the 75+ age bracket. The rise has been smaller in the other age groups with the 25-49 registering the smallest increases of 31% between 1975 and 1977 and 2009 and 2011. Although many factors cause cancer, people should not be misled that everyone will get cancer. Not everyone does. The interactions of factors of cancer make the basis of this discussion. The first factor is risky behaviour, by which people indulge in dangerous behaviours that predispose them to cancer or increase their cancer risks (6). These behaviours include smoking, excessive consumption of alcohol, bad or an unhealthy diet (10). In other words, people who take better care of themselves compared to their more careless counterparts are not likely to get cancer, regardless of how long they live since the type of lifestyle a person lives has real and far-reaching consequences on their propensity to get cancer. The table below shows the observed and projected lifetime risks of contracting or being diagnosed with all types of cancers in the UK. Paradoxically, whereas some people take good care of their lives really well and still get cancer others who seem not to care at all and never get cancer.     

Internet Governance Essay Example | Topics and Well Written Essays - 2500 words

Internet Governance - Essay Example They have the technical expertise and have expanded as the situation changed. Control in too many hands is bound to lead to operational problems. A slight flaw could be disastrous to global communications, trade and commerce. The opponents, on the other hand want to curtail freedom through their repressive regimes. The developing countries have benefited immensely out of the internet and derive more benefit if control remains in the hands of the US. Arguments support that US is well-equipped and control of the internet should continue to remain in its hands. Internet became available to the public in 1994 and it took almost ten years for people of different nations to wake up wanting to get involved in the issues pertaining to regulations and governance. Internet today is an essential infra-structure for global communications, including trade and commerce. Internet governance as defined by the WGIG, is the development and application by Governments, the private sector and civil society, in their respective roles, of shared principles, norms, rules, decision-making procedures, and programs that shape the evolution and use of the Internet. This definition emphasizes that governance goes beyond the domain names system, which is handled by the Internet Corporation for Assigned Names and Numbers (ICANN). The support at this stage for governance of the internet is very vital. Earlier, internet was declared beyond the realm of the government for various reasons. So far, internet governance has been in the hands of US through ICANN but for the past few years voices have been raised against their control. While some support the US dominated structure, other nations seek international governance and feel that developing nations should have a significant role to play in this. This paper will highlight reasons why governance of the internet should remain with the US. Eric Krapf, editor of Business Communications Review expresses, countries

IT CAN BE ABOUT ANYTHING Essay Example | Topics and Well Written Essays - 500 words

IT CAN BE ABOUT ANYTHING - Essay Example Many protesters on the West Coast are starting to form a general game plan that protesters on the East Coast have not done. They are shutting down ports owned by large financial firms such as Goldman Sachs. These are the real firms that the protestors are trying to harm. Alliances with some labor groups have put the protestors in a position of power. Some sociologists see this as a recipe for increasingly militant protests in the coming months up and down the West Coast. I rally liked this article because it was very informative and answered questions that I had about the Occupy Wall Street movement on the West Coast. I did not understand why so many people showed up to shut down the Port of Oakland. As far as I was concerned, that wasn’t hurting anyone other than the men and women working at the dock. They surely didn’t get paid for that missed day of work. I now realize that it was actually a part of a plan between the protestors and the workers on the docks. This article is an important one because it confirms how I feel about the Occupy Wall Street movement. I do not think it is going to go away. Something is sure to happen eventually that will motivate more people to get out in the street or to elect different sorts of people to government in Washington DC and in state governments all over America. I believe in this movement and would like to see the rules that favor the richest Americans changed so everyone can have a better chance at moving up in life. These are some of the issues that will define my generation. How we handle ourselves at this point in time is very critical, because if this Occupy Wall Street movement fails or fades away, then that will embolden the richest Americans even more. I felt that the authors Wholsen and Collins did a great job with this story. It was a fair, unbiased

Report About Southwest Airlines Term Paper Example | Topics and Well Written Essays - 2500 words

Report About Southwest Airlines - Term Paper Example They had been able to initiate and survive piece wars but as they did forward buying of oil, they are currently at a disadvantage against the competitors. The legacy carriers are now able to offer same fares as SWA as the oil prices have reduced. This strategy of theirs has backfired and they can sustain by further reducing costs or increasing productivity. They have also been accused and penalized for violating safety norms but they have their own clarifications and justifications. SWA continues to be the best run airline but after being market leaders and retaining profits continuously for several years, they now to revise their strategy. Southwest Airlines (SWA) is a benchmark in the industry for continuously maintaining fastest turnarounds, excellent service at lowest fares, on-schedule flights and luggage arrivals, a highly motivated and unionized workforce. In fact the airline achieved success not from economies of scale but because of its workforce (Bacon, 2001). The airline could boast of the lowest operating-cost structure in the domestic airline industry as it consistently offered the lowest and simplest fares. Its strategy through out has been based on exemplary levels of service. The airline encourages leadership and individuality at all levels. It was recognized by the Fortune Magazine as one of the top ten businesses to work for in the US (Achtmeyer, 2002). The Wall Street Journal ranked it first among airlines for customer service satisfaction. SWA started its operations out of Texas in 1971 with three aircrafts and was doing much better than other airlines because of fewer regulations in Texas. SWA grew to be the fourth largest airline in the US and by 2002 had a fleet of 366 Boeing 737 jets. It had 35,000 employees in 2001 and generated total operating revenues of $5.6 billion from a passenger load factor of 68.1 percent. Southwest was the United States’ only major

Brief History of Istanbul Essay Example for Free

Brief History of Istanbul Essay Evidences obtained from archaeological remains indicate that people began to inhabit the proximities of contemporary Istanbul for approximately thousands of years ago. At about 5000 B. C. , a thick and sprawling population of individuals inhabited the fertile grounds of Istanbul. The Greek people all the way from Megara and Miletus started to rest upon the soils situated along the coasts of the Black Sea as well as the Bosporus back in the latter years of eight century B. C. The year 660 B. C. witnessed the colonization of Byzantium by Byzas, the founder of the colony whose origins trace to Megarian roots. As expected, the name of the colony was patterned after his name. Due to the strategic location of Byzantium, it easily gained dominance over the region in terms of economy which eventually led to the attention of numerous would-be conquerors. Along the path of the Golden Horn, Byzantium was founded which bestowed it with the most suitable harbour all-over the region. The agricultural prosperity of Byzantium can be largely attributed to the abundance of fish as well as the surrounding countryside which was fertile enough to support plants for agriculture. Next to Byzantium, a safe harbour was efficiently provided for by the inlet of the Golden Horn which was near Bosporus. This area was considered as a major maritime route back in those times as it linked the Mediterranean Sea to the Black Sea. Byzantium eventually found itself struggling amidst the powers trying to conquer and dominate over the city—Persians, Greeks, Spartans and Athenians all drew their swords and took away lives for the sake of taking the city under their control. Such was the major importance of Byzantium during those times where its prosperity was seemingly beyond imagination. Even the Gauls attacked the city during the third century and in 202 B. C. the city sought the help and protection from Rome after being taken over by Macedonians. Eventually, the city was absorbed as a vital part of the Roman empire back in 73 B. C. During 196 A. D. , the city was caught on the wrong side after the creation of a power struggle in the Roman empire. As economically powerful as Byzantium may seem, it was not able to respond and resist the struggle which eventually trickled down the capabilities of the cities as it paid dearly. A large number of the residents were murdered as well as a significant portion of Byzantium was obliterated through the leadership of the Roman emperor Septimus Severus. Apparently, the Rman emperor had to rebuild the entire city starting off with the ruins as the wake of the power struggle. In the process, Byzantium was able to manage itself and continue to progress amidst threats and occurrences of civil wars as well as rebellions which smothered all-over the Roman empire through the many years to follow. However, Constantine I routed his foe, emperor Licinius, on September 18, 324. Constantine I was able to unify the broad territory of the Roman empire and made it follow his leadership. The Roman empire eventually made Byzantium as the prime capital of the region which extended to as far as three continents. Byzantium eventually gained a new name—Constantinople—after being briefly known as the New Rome named in honor of Constantine who was the first Roman ruler to embrace the doctrines of Christianity. During its time, Constantinople gained much reputation and wealth making it one of the world’s most economically advanced cities. The city was almost untouchable in status, having the power to dictate the doctrines of the Christian religion and to amass huge amounts of wealth up until the eleventh century. As the meeting points between the East and the West became largely attributed to Constantinople, it was no surprise that all roads were now focused on the wealthy city of Constantine. In 395 A. D. the whole of the Roman Empire was divided into the West and the East especially after the death of Theodosius. The Eastern Roman Empire adopted Constantinople as its central city or capital which was later referred to as the Byzantine Empire as a reminder of its brilliant past. Through the course of time, Constantinople further advanced as the core of the Greek Orthodox Christian realm. With its immense financial resources, the wealth of the Byzantine Empire gave it the capacity to transform Constantinople as a beautiful city far beyond compare. The splendour and majesty of Constantinople is perhaps owed to the well-paid architects who designed majestic churches and splendid palaces as well as artists and sculptors also contributed a large fraction of the city’s aesthetic transformation. One notable structure ever to be erected is the hippodrome which could hold more than a hundred thousand spectators. Eventually, the walls of the city were further built into a seemingly impenetrable protective layer as threats of invasion from rivalling forces never dwindled. Almost half million citizens inhabited Constantinople under the rule of Emperor Justinian from 527 to 565 A.  D. The Emperor took full control of the creation of some of Constantinople’s most majestic buildings which include the Haghia Sophia, one of the largest churches during the height of the prosperity of Constantinople. The Byzantine empire’s capital reached its full blom under the helm of Emperor Justinian. Even though Constantinople continued to supplement its wealthy advancement with protective measures, enemies from the outside were inevitably attracted to the splendour of the city. A few years after, the city was devastated with a plague in 542 A. D. which claimed the lives of three of every five citizens. This, unfortunately, brought the beginning of the city’s fall. As the city weakened in terms of its population both in size and strength, the enemies of Constantinople took the opportunity to besiege the city. Apparently, the enemies were unable to successfully conquer the city as the walls of Constantinople proved impenetrable. Attacks on the city mounted between the seventh and eleventh century A. D. which include forces from Persian Sassanids, Bulgars, Avars, Russians, and Muslim Arabs. At the time of the Fourth Crusade, the Latins were able to break the walls of Constantinople and captured the capital of the Byzantine Empire in 1204 A.  D until 1261 less than a century of captivity when the Byzantine forces reclaimed the capital. At the height of captivity, however, Constantinople was greatly diminished in terms of wealth and infrastructure as the invading forces plundered precious jewels and any other item they deemed were of sufficient value. The entire population diminished to half a hundred thousand during that time, and the citizens suffered greatly from famine. In 1396, the Ottoman Turks captured Constantinople and built a fort on the Asian side of the Bosporus Sea in order to hinder aid from reaching the city. However, the capital would not fall for a few more years. On the 29th day of May, the Ottoman leader Mehmed was able to tear down the city walls and penetrate the city which ultimately signalled the fall of the era of Constantinople’s Christian church and the commencement of Muslim rule over the land. Apparently, the Muslims transformed the Haghia Sophia into a Muslim temple. In 1457, the capital of the Byzantine Empire was already known as Istanbul which later became the central point of the Ottoman Empire. Mehmed began to repopulate the city after the siege and within a few years time, Istanbul gained a considerable increase in population, roughly amounting to approximately 50,000 inhabitants. Ottoman Istanbul was able to achieve its peak during the reign of Suleyman the Magnificent, and perhaps the most notable buildings ever to be erected during those times, roughly amounting to 300 buildings, were the creations of chief architect Sinan. These efforts to restructure Ottoman Istanbul were significant as it signalled the dawning of a new Istanbul, one which is uniquely Ottoman in identity. Throughout time, Ottoman Istanbul opened its doors to the outside world in order to obtain a harmonious relationship with the other cities and states. This resulted to the expansion of the city’s population, now having a mixture of different races such as Jews, Christians, Armenians and other citizens. Influence on Ottoman Istanbul rule was apparently being influenced by many different forces from these races. Eventually, Istanbul became influenced with the modernization of the world. Europeans began to build a railroad system which connects the whole continent with Istanbul by the 1870s. As a result, the Ottoman empire became placed under the debt of European powers. These would later result to power struggles from within the empire, complicated all the more by the struggling influences from the Europeans to whom they were indebted with. In consequence, these developments in the Ottoman empire especially in Istanbul uring the nineteenth and early twentieth centuries would signal the downfall of the Ottoman empire and would mark the commencement of the Turkish Republic. Today, Istanbul remains as a fervent reminder of how a city once so powerful became so absorbed into the desire for power which led to its own subjugation and diminishment of power in the following years.

Measuring the Impact of Stress on Physical Health

Measuring the Impact of Stress on Physical Health Psychologists are very interested to understand the many ways in which stress can make us unwell. Before psychologists can get to the point of very significant real-life benefits to be had from understanding this relationship, they need valid and reliable way of measuring stress first. There are two main categories of measurement that has been developed and they are self-report and physiological methods. One psychological measurement of stress is self-report scales and they include the Social Readjustment Rating Scale (SRRS). The Social Readjustment Rating Scale was developed by Thomas Holmes and Richard Rache in 1967 and is a well-known self-report method of measuring life changes that go on in an individuals life. Both Holmes and Rache studied the medical records of patients, picking out the events that occurred in the patients lives not long before they fell ill. Within the SRRS, it presents a list of 43 life changes and each one of the 43 stressful life events was given a Life Change Unit (LCU). Obviously this unit depended on how traumatic the event felt to be by a large sample of participants. The researchers calculated averages for each life event and further divided these numbers by ten. This gave the overall LCU score for each change and these changes were put into rank order from highest to lowest. It was found that if an individual has less than 150 LCU, they have a 30% chance of suffering from stress. Between 150 and 299 LCU, it equates to a 50% chance of suffering from stress, and finally over 300 LCU it means the person has an 80% chance of developing a stress related illness. The downside of this measurement of stress is that it doesnt take individual difference into consideration. The scale just assumes that each stressor affects people the same way but this is not true, for example some people may say that divorce is very stressful however for others it may even be a relief or amicable. The Perceived Stress Scale (PSS) is the most commonly used psychological instrument for assessing the perception of stress. Items were made to assess how overloaded, uncontrollable and unpredictable respondents find their lives to be. Also within the scale, it has a number of direct queries about current levels of stress that the person experiences. The questioned asked in the (PSS) are about thoughts and feelings during the past month. In each case, people completing it are asked how often they felt a certain way. Another psychological measurement of stress is the Hassles and Uplifts Scale (HSUP). It is a self-report measure of the stress associated with everyday irritations known as hassles and of the small pleasures of daily life that are thought to partly offset the negative effects of hassles known as the uplifts. It is a more comfortable way to identify the pros and cons events that happen in each persons daily life. Also, Allen Kanner et al put forward that the combined effects of daily hassles and uplifts would be a more useful indicator of stress therefore he then developed this scale. The HSUP has three different forms: Daily Hassles Scale Daily Uplifts Scale Combined Scale The Daily Hassle Scale consists of 117 items and includes seven categories which are family, friends, work, environment, chance occurrences, health and practical considerations. Examples of hassles include disliking work colleagues, troublesome neighbours and too much responsibility. The scale measures how severe each hassle is on a three-point scale: somewhat, moderately or extremely severe. Based on the severity measure, it will reflect on the fact that the psychological meaning of each hassle to the individual is more important than how often it occurs. On the other hand, the Daily Uplifts Scale was constructed by a similar process that consisted of 135 items that were processed from the same content areas as the Hassles Scale. Examples of uplifts include relating well with friends and meeting responsibilities, liking fellow workers, and getting enough sleep. The individual identifies all of the uplifts that apply, followed by how often they have experienced them over a specific period of time. After many years of research with the Hassles and Uplifts Scale, some limitations were identified and so it was updated by Anita DeLongis et al and became the Hassle and Uplifts Questionnaire. The Skin conductance response (SCR) is a physiological measure of the degree of sweating associated with arousal of the autonomic nervous system. ANS arousal activates the bodys fight or flight response when a stressor occurs. Small increases in sweating can be detected as greater electrical conductance across the skin. To detect sweating, electrodes are attached to the index and middle fingers of one hand. A very small current that cannot be felt is applied to the electrodes in order to measure how much electricity is being conducted. Since human skin is a good conductor of electricity, the more we sweat, the more conductance there will be. There are two types of skin conductance. One is tonic conductance and this is skin conductance when we are not experiencing a stimulus. It is used as a baseline measure against which to compare phasic conductance. This type occurs when something happens like for example when someone asks you a question or we are shown a picture. The whole response can take from four to five seconds. Along with respiration, blood pressure and heart rate, the SCR makes up a polygraph, more commonly known as the lie detector test. Another physiological measurement of stress is by testing the persons blood pressure. Blood pressure is a measure of the force that exerts on the walls of blood vessels. When blood is measured by a sphygmomanometer, two numbers appear like for example 135/85mmHg. The first number, 135, represents the systolic pressure which happens when the heart pushes blood out of the arteries, whereas the second number, 85, represents the diastolic pressure, which is the pressure of the heart at rest. Salivary alpha-amylase is another physiological way of measuring stress. Alpha-amylase is an enzyme thats made under sympathetic innervations and can be collected in the individuals saliva. There is a lot of evidence suggesting that the level of salivary alpha-amylase increases with physiological stress, such as exercise.

Promote Children and Young Peoples Positive Behaviour

Promote Children and Young Peoples Positive Behaviour Student name: Yasmin Albadri    Summarise the policies and procedures of the setting relevant to promoting children and younger peoples positive behaviour Evaluate how the policies and procedures of the setting support children and young people to: a. Feel safe, b. Make a positive contribution, c. Develop social and emotional skills, d. Understand expectations and limits Explain the benefits of all staff consistently and fairly applying boundaries and rules for children and younger peoples behaviour in accordance with policies and procedures of the setting. Explain the benefit of actively promoting positive aspects of behaviour. Demonstrate ways of establishing ground rules with children and young people which underpin appropriate behaviour and respect for others. Demonstrate strategies for promoting positive behaviour according to the policies and procedures of the setting. Demonstrate realistic, consistent and supportive responses to children and young peoples behaviour. Provide an effective role model for the standards of behaviour expected of children, young people and adults within the setting. Demonstrate strategies for minimising disruption through inappropriate behaviour of children and young people. Demonstrate strategies for managing inappropriate behaviour according to the policies and procedures of the setting. Apply rules and boundaries consistently and fairly, according to the age, needs and abilities of children and young people. Provide support for colleagues to deal with inappropriate behaviour of children and young people. Explain the sorts of behaviours or discipline problems that should be referred to others and to whom these should be referred. Recognise patterns and triggers which may lead to inappropriate behavioural responses and take actions to pre-empts, divert or diffuse potential flash points. Use agreed strategies for dealing with challenging behaviour according to the policies and procedures of the setting Access and manage risks to own and others safety when dealing with challenging behaviour. Support children, young people and colleagues to identify the situations and circumstances which trigger inappropriate behavioural responses and ways of avoiding these from happening. Recognise and take immediate action to deal with any bullying, harassment or oppressive behaviour according to the policies and procedures of the setting. Demonstrate ways of supporting children and young people to review their behaviour and the impact of this on others, themselves and their environment. Demonstrate ways of supporting children and young people with behavioural difficulties to identify and agree behaviour target Use own knowledge of promoting positive behaviour to contribute to reviews of behaviour policies, including bullying, attendance and the effectiveness of rewards and sanctions. Provide clear and considered feedback on the effectiveness of behaviour management strategies to inform policy review and development. Task 1. Everyone who works in the school setting needs to be aware of the policies and procedures and have the responsibility to model a high standard of behaviour. Policies offer consistency, all staff must treat the same sorts of behaviour the same and children will know what to expect. When a staff does not follow, the policy may lead confusion for children. All staff has rules to deal with misbehaving behaviour by the children which never shout, respect children, listen, address the problem, establish the fact, use sanctions carefully. At Drayton-green primary school, children are supervised when they are in a play time, when they are in the lunch hall and when they are lining up to the class, to the hall. All staff is agreed to the positive behaviour promotion strategies and sanctions. To promote a positive behaviour, we all should encourage children to do their best with their learning and while they have a positive behaviour as that increase the motivation by recognising their success in which give suitable praise, writing a positive comment in the childs work, use suitable stickers, house points, celebration assembly that include nominate who has achieved a high standard of work or positive behaviour a star of the week then an award certificate from the head teacher, this will teach children that unacceptable behaviour is not acceptable in the school environment, this includes bullying, disruption behaviour, disrespect staff, etc. that will lead to have verbal warning, detention may be given, parent informed, discipline, etc. Task 2. Feel safe -Drayton-green primary school ensures that they are meeting the five aims and outcomes of every child matters such as feel safe and make a positive contribution. The school guarantees that all children feel safe and secure in the school setting from bullying and discrimination because the rules of the school rule are to have a safe and happy learning environment. When the child worries from something happened, or will happen later, the school encourages children to talk if they have any concern and will ensure the child is secured and protected from any harm may cause to him also the school encourages parents to talk if they have any issue or worries may be experiencing. Make a positive contribution-Drayton-green primary school ensures that childrens views are reflected in the curriculum teaching and planning. Its important that parents are encouraging their children to develop their positive behaviour and relationships as that increase their confidence with everyday challenges. The school awards children because of their hard work, good behaviour, help others as that present a good example to encourage others to do the same. Develop social and emotional skills- its important to ensure childrens social and emotional skills are developed to develop a healthy, social and emotional life. Its important to ensure children learn social skills in which they need to know to take turns, learn to cooperate and able to respond positively in certain circumstances as that able them to gain confidence in social situations. Understand expectations and limits- all children and young people in the school setting have the knowledge of the expectations and limits of how the school works. All children must follow the schools guidelines that are set such as golden rules and class rules by the school. Children know that within the school they must develop the sense of responsibility for which to apologise when needed, accept other actions and behaviour, the opportunity to help others and avoid over reactive and take one responsibility. Task 3. Consistency is imperative to achieving good behaviour in schools. The entire staff must employ the same standards. Pupils have consistency from adults, so they know what they are expecting from them and know where they stand. If one adult tells pupil one thing and another adult tell them something different then that will confuse children about whats right and wrong, the same as the rules and boundaries, all staff must say the same thing and the wording must fall into the policies of Drayton-green primary school. At our school, we say, for example, your behaviour is not acceptable instead of saying you are naughty as this language is not allowed. Task 4.   At work setting, when I am working with a year 2 group, it becomes obvious that we have certain circumstances with inappropriate behaviour on a regular basis such as children talking to each other, taking others pencils, talking while the teacher describing a learning activity, not listening to the teacher, etc. and that would be good if we keep a record of their bad behaviour situation and if that happen again, then if possible we try to avoid it, but when the child is having unacceptable behaviour again then we need to remove the child from his place and make him sit somewhere where he can only listen to the teacher and in many time we need to speak to the child to show how their behaviours are, for example disturbing others, hurt others feeling, etc. Its important to make it clear to the child so he/she will not have the same behaviour.   When teachers recognising that children are behaving well and listen, then the teacher gives them praise for their good behaviour. Once children realise they are obtaining teachers attention, then they will repeat having the same behaviour. If children want the teachers attention, then will know how to achieve it. Doing this will promote positive behaviour as B.F. Skinner discovered that its important to concentrate on the positives and certain behaviours can be changed and improved. The alternative such as nagging children to stop, being quiet, and sit down as that I am paying attention to children who are misbehaving. Task 13.This is when there are situations require more staff for instance, when there is a child is dangerous, a child is behaving unpredictably and could be dangerous or when I dont feel in control of the situation then I need to call for help because the other staff have specialist knowledge and know how to deal with them. When there is a child with behaviour issue, then the school will have many options in hand to deal with the child such as the school may give them a warning, inform the parents, inform the social worker, etc.

Leones Spaghetti :: essays research papers fc

Leone’s Spaghetti   Ã‚  Ã‚  Ã‚  Ã‚  The â€Å"spaghetti† western, Sergio Leone’s conscious departure from what had come to be known as the â€Å"classic† western formula, became a modification of the conventions of the traditional genre. In the film For A Few Dollars More (Per qualque dollaro in pià ¹, 1965), Leone’s formula is developed through a reformed narrative structure, slight changes in the traditional characters, his unique style, and the simple use of language, which revolutionized the western.   Ã‚  Ã‚  Ã‚  Ã‚  The American â€Å"classic† western formula, according to Peter Bondanella in his essay A Fistful of Pasta: Sergio Leone and the Spaghetti Western, employed â€Å"a combination of narrative possibilities generated by three central roles: the townspeople (agents of civilization); savages or outlaws, who threaten the first group; and heroes, men who share certain characteristics of the second group, but who act ultimately on behalf of the representatives of civilization† (Bondanella, 255). Leone’s modification of the traditional narrative structure removed the townspeople, and in doing so eliminated civilization. He kept the outlaws, headed by an evil man with some sort of psychological scarring. Instead of one hero, there are two, who act not on behalf of society and order but their own personal gain. For A Few Dollars More revolves around these three main characters.   Ã‚  Ã‚  Ã‚  Ã‚  The first character introduced by Leone to the audience is Colonel Douglas Mortimer (Lee Van Cleef), â€Å"a retired soldier and bounty hunter motivated not only by profit but also the thirst for revenge† (Bondanella, 257) of his sister’s rape and death. He is a professional, who stalks his target from a distance with an assortment of rifles rolled up in his saddlebags; but to contrast with this cold delusion, Mortimer dresses in his black preacher’s costume and is a habitual reader of the Bible. He represents the older, wiser generation, which is destined to be extinct. Next, Leone introduces Mortimer’s competition and opposite, Manco (Clint Eastwood), a young stranger with his cigars and poncho, who blends with his surroundings. He is a bounty hunter who kills purely for profit and approaches his victims directly. Finally, the audience is introduced to a doped-up Mexican killer, Indio (Gian Maria Volontà ©), whose degenerate pleasure in violence is linked to the moment, years before, when the death of Mortimer’s sister traumatized him sexually, and is constantly reminded of the incident by the chiming of the musical watch he carries, which matches Mortimer’s. (Bondanella, 257)   Ã‚  Ã‚  Ã‚  Ã‚  Mortimer and Manco, at first in competition with each other, join forces against Indio and his gang of criminals in order for each to achieve their goal through a partnership.

Learning the Hard Way :: Personal Narratives Climbing Flagstaff Essays

Learning the Hard Way The backcountry of Alaska is one of the wildest places left in this country, an excellent place to study wildlife in it’s natural environment. To a wildlife Biology major with an overwhelming draw to the outdoors, the chance to study this wildlife would seem to be the opportunity of a lifetime. When this opportunity presented itself to me this past summer, I didn’t hesitate to take it. This would be great experience for the career path I am taking and it would give me a chance to work with professionals in the field of my studies. At the time I thought it would be a great opportunity for me to do some soul searching and spend quality time in the backcountry before I married next summer. I was expecting this summer to change me as an individual, allowing me plenty of time to reflect on my life. Never did I expect these changes to occur in the way they did. A life changing event can occur when and where they are least expected. The evening in the backcountry of Denali National Park when I made one small misstep would change my life forever. I would learn how strong love can be and gain a better perspective of what is truly important to me in my life. It was mid June, a beautiful cloudless day in Denali National Park. I was hiking deep in the backcountry, with only the millions of mosquitoes to keep me company. I was on the fifth day of a scheduled six day trip, and I couldn’t have asked for a better week. Denali, the tallest mountain in the northern hemisphere, became visible for the first time of the year and it stayed out for the duration of my trip. Hiking in the trail less backcountry, where the grizzly bears outnumber the people by more than three to one, truly makes a person feel alone. Walking through the alpine tundra, with tiny little flowers acting as a carpet, I encountered twice as many moose as people on this trip. Never had I felt so alone and been so happy about it. Little did I know, that would all change, challenging me to be stronger than I have ever been, both mentally and physically.

Public Information :: essays research papers

Ever wonder how a person not known obtains critical information once unavailable to the public? Nowadays, the easy access of computers makes it almost impossible for citizens to completely be out of the risk of privacy invasion. Anything we do is being monitored discreetly or publicly by others. Yet, there are different ways in which this issue can be viewed. It is harmful in the way that we do not know exactly what is being monitored by others, nor the way it is being used. Privacy intrusion helps us by monitoring those who may be harmful to others. Privacy invasion can be viewed as both harmful, and yet helpful. One type of privacy invasion is the placement of surveillance cameras. Cameras are made so small today that one would have to stand less than a foot away to actually see the placement of the camera. In the article, "Nowhere to hide: Lack of Privacy Is the Ultimate Equalizer," Charles Platt states, "Right now, I can buy a KGB-surplus night scope, a microtransmitter, or a videocamera that's half the size of a pack of cigarettes" (344). We can hardly go anywhere without the possibility of a camera watching our every move. This is a good thing in the sense that it gives more security to public places. A thief will think twice about robbing a bank if there is a camera pointed directly at him. Prison riots will become obsolete since the video will tell all who started the riot. Surveillance camera footage can be used as evidence in the court of law. Just as cameras can be useful in the work field, they can also be used to abuse invasion of privacy. In the article, "Privacy and Technology," Gary T. Marx points out, "A college student secretly video taped sexual encounters with a girlfriend. After breaking up with her, he played the tape for members of his fraternity. She learned of this and was victorious in a civil lawsuit, although no criminal statute had been violated" (325). Cameras are also good for business. There will be fewer shoplifters sneaking away items at the mall or grocery store. Another type of privacy invasion is the background check of a potential employee. Businesses only want employees who will benefit the business itself. The owners think of employees as a type of investment. So, to make a good investment, the managers are ordered to conduct a background check on prospective applicants.

Morality and Utilitarianism Essay

Utilitarianism is an ethical theory that holds that an action is right if it produces, or if it tends to produce, the greatest amount of good for the greatest number of people affected by the action. Otherwise the action is wrong.  This cost-benefit analysis is a form of utility calculation. People in business theory use utility curves to plot the results of various actions, choosing those that maximize whatever it is that they wish to achieve. This utility approach is not foreign to most people. It is widely used in many forms of general decision making and can be applied to moral issues as well as to strictly business issues. A defense of utilitarianism as an ethical theory is that it describes what rational people actually do in making moral decisions. It explicitly formulates for them the procedures they intuitively and spontaneously use in moral reasoning. The theory renders explicit what is implicit in the ordinary moral reasoning and argumentation that we ourselves use Utilitarianism adopts a teleological approach to ethics and claims that actions are to be judged by their consequences. According to this view, actions are not good or bad in themselves. Actions take on moral value only when considered in conjunction with the effects that follow upon them. Act utilitarianism holds that each individual action, in all its concreteness and in all its detail, is what should be subjected to the utilitarian test. Rule utilitarians hold that utility applies appropriately to classes of actions rather than to given individual actions. Thus, by looking at the general consequences of breaking contracts in the past, we can determine that breaking contracts is immoral. One objection claims that utilitarianism is ungodly because it proposes utility, rather than the Bible or God, as a basis for moral judgments. A second objection frequently brought against utilitarianism is that no one has the time to calculate all the consequences of an action beforehand. A third objection to utilitarianism is that we cannot know the full results of any action, nor can we accurately weigh the different kinds of good and evil that result. The calculation is artificial and not practical. 1.Accurately state the action to be evaluated. 2.Identify all those who are directly and indirectly affected by the action. 3.Consider whether there is some dominant, obvious consideration that carries such importance as to outweigh other considerations. 4.Specify all the pertinent good and bad consequences of the action for those directly affected, as far into the future as appears appropriate, and imaginatively consider various possible outcomes and the likelihood of their occurring. 5.Weigh the total good results against the total bad results, considering quantity, duration, propinquity or remoteness, fecundity, and purity for each value (kind of good and kind of bad), and the relative importance of these values. 6.Carry out a similar analysis, if necessary, for those indirectly affected, as well as for society as a whole. 7.Sum up all the good and bad consequences. If the action produces more good than bad, the action is morally right; if it produces more bad than good, it is morally wrong. 8.Consider, imaginatively, whether there are various alternatives other than simply doing or not doing the action, and carry out a similar analysis for each of the other alternative actions. 9.Compare the results of the various actions. The action that produces the most good (or the least bad, if none produces more good than bad) among those available is the morally proper action to perform Bribery in business is an interesting kind of action to examine from a utilitarian point of view, because those who engage in bribery frequently justify their actions based on something similar to utilitarian grounds. Utilitarianism, far from being a self-serving approach to moral issues, demands careful, objective, and impartial evaluation of consequences. It is a widely used—but often misused—approach to moral evaluation. A powerful tool of moral reasoning, it is a technique well worth mastering. An Airplane Manufacturing Case An airplane manufacturer has spent a great deal of money developing a new airplane. The company badly needs cash because it is financially overextended. If it does not get some large orders soon, it will have to close down part of its operation. Doing that will put several thousand workers out of jobs. The president of the company bribes a foreign minister to insure the purchase of the planes, arguing that the good done overall justifies the use of bribery.

How to Get Top Ranking for Website

How to Get Top Ranking for Website with the Help of Classifieds? There are alternative ways to promote your product or advertisement of your any need. It doesnt matter whether or not you wish to sell any specific product or you want to buy something. Medium of ads are like radio, TV, paper, magazines, classified sits, etc. however out of that classified sites are the most effective medium to post your ads.Blessings of classified sites are, you can post ads anywhere, anytime and in free price, with content as much as you wish, even you can add pictures, videos too. There are some additional advantages of such classified ads you will get relatively different medium of advertising. even though these classified sites are capable to provide great outcomes to your services, still you wish to understand a way to use them to get the traffic to your services.First of all you need to find out the various classified websites available on-line, out of them make a list of reputed classified sites . you will realize lot of on-line classified websites but solely few of them are exceptionally sensible. you can understand such ebsites awesomeness by checking that these site should be with good navigation, as well as whatever you're going to find there, it should be found in less than two clicks. These sites are having classified options, so anyone will realize related search as soon as possible.These are some hints from that you'll simply verify the classified web site to post free classified ads of your product and services. Once you have got selected the classified sites to post ads you need to understand how to use classified ads for excellent results. 1. Heading of your newspaper advertisement should be nique, interesting, and important, related to your product or services ad so people will not only visit but additionally enquire for your product. 2.Whenever people visit your ad and once you get enquiries, you need to add details about them in info so whenever you have some special offers regarding to your websites you can follow them. 3. Content that you're using for describing your product, it should be distinctive, top quality and specific. 4. Even you can images and videos to explain your ad ex. in case of car selling you post totally different pictures of your car so onsumers will get plan of your ad well.These are some necessary and common tips that facilitate to push your business ad In order to form your business more successful with commercials you'll post your ads through Indiaaclick. com. Indiaaclick is one in all the favored free classifieds in India that helps to boost your business. Indiaaclick classifieds is developed on the basis of SEO techniques thus it helps to extend web site traffic as result you will get high customers for your business. How to Get Top Ranking for Website with the Help of Classifieds By classifiedlac